MamooInPakistan wins in Pakistan's IT Oscar Night
The [email protected] ICT Awards, which are now in their 7th year, aim to provide recognition to software and service applications that have been developed in Pakistan, by providing companies an opportunity to gain local, regional and international exposure through on-going promotional activities.
Hence, it is meant to acknowledge creativity, innovation and excellence in the Pakistan Information and Communication Technologies sector.
"Innovation distinguishes between a leader and a follower." ~Steve Jobs
MamooInPakistan's Achievements was to be awarded Best in Service Innovation using IT award. So what exactly MamooInPakistan innovating? Living abroad? There are many times when you need to get some work done back in Pakistan. However, you usually have to ask for favors from friends or relatives and usually these are huge favors as they often take a lot of time. Plus, it's often difficult for your family when it comes to health and hospitals. There, this website can come to rescue. Don't go by its name, I think it came from the fact that usually your "mamoos" or "chachus" get that kind of work done for you when you're outside the country.
MamooInPakistan was recognized last year by PASHA in their annual Gong as an idea that has huge potential. In one year MamooinPakistan has converted to a recognizable brand among expat Pakistanis, non-Pakistanis who need things done in Pakistan as well as within Pakistan when you need help in another city. Mamoo is a venture of Global brand leader in online gifts and ecommerce of Pakistani products and deliveries within Pakistan a project called Tohfay (largest online gift portal for sending gifts to Pakistan). Thousands of customers have used Tohfay.com in last 7 years to send gifts like flower, cakes, mithai or sweets to as large an item as a refrigerator, television, baby chair or motorcycles for any occasion including Weddings, Eid, Birthday, Anniversary, Mother's day, Valentine's day etc.
Pakistan Software Houses Association ([email protected]) for IT & ITES was formed in the last quarter of 1992 by nine software houses. [email protected] had now grown to 360 members. Its main objective is to promote and develop the software and services industry in Pakistan and to protect the rights of its members. The software and services industry is growing at an enormous pace in Pakistan and [email protected], along with its members, is playing an important role in making their presence felt, both nationally and internationally. In tradition of recognizing the greatest talents from Pakistan within IT industry and providing exposure to brightest of IT ideas, [email protected] provided leadership again this year and picked the best of the best. Of course MamooinPakistan.com is among them.
Best In Brand Development: Tohfay.com
Tohfay.com revamped and re-launched itself in 2012 all over Pakistan. It focused on every aspect from re-launching its Logo to re-vamping its office space to expending its core business team as well as its delivery network. Tohfay also increased its product development offerings from 2500 to 4000 during this time span.
The goal was to reposition the brand to enhance its reach and brand image. The brand's overall look was improved with a stronger appeal, the market reach increased as the company focused on advertising on different media vehicles such as TV, outdoor, print as well as online. Tohfay also emphasized on BTL activations by associating itself with theatre plays and other events in multiple cities.
Meanwhile, Tohfay ensured on implementing strong quality assurance checks and placing strict SOPs to maintain its customer service standards as well.